{"id":30,"date":"2023-08-16T12:41:43","date_gmt":"2023-08-16T12:41:43","guid":{"rendered":"https:\/\/diezijniconen.nl\/home\/"},"modified":"2023-08-30T19:35:36","modified_gmt":"2023-08-30T17:35:36","slug":"home","status":"publish","type":"page","link":"https:\/\/diezijniconen.nl\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30\" class=\"elementor elementor-30\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-232e8fc e-con-full e-flex e-con e-parent\" data-id=\"232e8fc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ddbdba4 e-con-full e-flex e-con e-child\" data-id=\"ddbdba4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a9f9ca elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"2a9f9ca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19c9d82 e-con-full e-flex e-con e-child\" data-id=\"19c9d82\" data-element_type=\"container\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjExIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-cart-arrow-down\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504.717 320H211.572l6.545 32h268.418c15.401 0 26.816 14.301 23.403 29.319l-5.517 24.276C523.112 414.668 536 433.828 536 456c0 31.202-25.519 56.444-56.824 55.994-29.823-.429-54.35-24.631-55.155-54.447-.44-16.287 6.085-31.049 16.803-41.548H231.176C241.553 426.165 248 440.326 248 456c0 31.813-26.528 57.431-58.67 55.938-28.54-1.325-51.751-24.385-53.251-52.917-1.158-22.034 10.436-41.455 28.051-51.586L93.883 64H24C10.745 64 0 53.255 0 40V24C0 10.745 10.745 0 24 0h102.529c11.401 0 21.228 8.021 23.513 19.19L159.208 64H551.99c15.401 0 26.816 14.301 23.403 29.319l-47.273 208C525.637 312.246 515.923 320 504.717 320zM403.029 192H360v-60c0-6.627-5.373-12-12-12h-24c-6.627 0-12 5.373-12 12v60h-43.029c-10.691 0-16.045 12.926-8.485 20.485l67.029 67.029c4.686 4.686 12.284 4.686 16.971 0l67.029-67.029c7.559-7.559 2.205-20.485-8.486-20.485z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec7aa4f elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"ec7aa4f\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;sticky&quot;:&quot;bottom&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3708202 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3708202\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjExIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-cart-arrow-down\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504.717 320H211.572l6.545 32h268.418c15.401 0 26.816 14.301 23.403 29.319l-5.517 24.276C523.112 414.668 536 433.828 536 456c0 31.202-25.519 56.444-56.824 55.994-29.823-.429-54.35-24.631-55.155-54.447-.44-16.287 6.085-31.049 16.803-41.548H231.176C241.553 426.165 248 440.326 248 456c0 31.813-26.528 57.431-58.67 55.938-28.54-1.325-51.751-24.385-53.251-52.917-1.158-22.034 10.436-41.455 28.051-51.586L93.883 64H24C10.745 64 0 53.255 0 40V24C0 10.745 10.745 0 24 0h102.529c11.401 0 21.228 8.021 23.513 19.19L159.208 64H551.99c15.401 0 26.816 14.301 23.403 29.319l-47.273 208C525.637 312.246 515.923 320 504.717 320zM403.029 192H360v-60c0-6.627-5.373-12-12-12h-24c-6.627 0-12 5.373-12 12v60h-43.029c-10.691 0-16.045 12.926-8.485 20.485l67.029 67.029c4.686 4.686 12.284 4.686 16.971 0l67.029-67.029c7.559-7.559 2.205-20.485-8.486-20.485z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BESTEL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784b855 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"784b855\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">FLoor Derksen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23f4ad elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"e23f4ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Drie\u00ebnveertig jaar heb ik op de Designafdeling van Albert Heijn gewerkt. Daar hielden we ons bezig met de ontwikkeling van het design van de Albert Heijn Eigen Merk verpakkingen. In die periode heb ik heel wat prachtige designs mede mogen begeleiden. <span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-primary ); text-align: var(--text-align); background-color: var( --e-global-color-85aac9b );\">Ik vond het zonde deze designs alleen in het archief te bewaren.\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-primary ); text-align: var(--text-align); background-color: var( --e-global-color-85aac9b );\">Zo ontstond het idee voor dit boek. Vol trots laat ik niet alleen een mooie greep van de vele designs die zijn gemaakt zien, maar geef hierbij ook een podium aan tien ontwerpers die deze\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-primary ); text-align: var(--text-align); background-color: var( --e-global-color-85aac9b );\">designs hebben gecre\u00eberd.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b445198 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"b445198\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e984b e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"24e984b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6af2f126 e-con-full e-flex e-con e-child\" data-id=\"6af2f126\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e16602f e-flex e-con-boxed e-con e-child\" data-id=\"e16602f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ba9b46 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"2ba9b46\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-84351f9 e-flex e-con-boxed e-con e-child\" data-id=\"84351f9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c444bc e-flex e-con-boxed e-con e-child\" data-id=\"4c444bc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3740fe3 elementor-widget elementor-widget-heading\" data-id=\"3740fe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FLoor Derksen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5906f elementor-widget elementor-widget-text-editor\" data-id=\"3a5906f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Drie\u00ebnveertig jaar heb ik op de Designafdeling van Albert Heijn gewerkt. Daar hielden we ons bezig met de ontwikkeling van het design van de Albert Heijn Eigen Merk verpakkingen. In die periode heb ik heel wat prachtige designs mede mogen begeleiden. <span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-primary ); text-align: var(--text-align); background-color: var( --e-global-color-85aac9b );\">Ik vond het zonde deze designs alleen in het archief te bewaren.\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-primary ); text-align: var(--text-align); background-color: var( --e-global-color-85aac9b );\">Zo ontstond het idee voor dit boek. Vol trots laat ik niet alleen een mooie greep van de vele designs die zijn gemaakt zien, maar geef hierbij ook een podium aan tien ontwerpers die deze\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-primary ); text-align: var(--text-align); background-color: var( --e-global-color-85aac9b );\">designs hebben gecre\u00eberd.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e84d2 elementor-widget elementor-widget-spacer\" data-id=\"27e84d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-column 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.elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62510bde elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"62510bde\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-94b42a7 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"94b42a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-760bdd2 e-con-full e-flex e-con e-parent\" data-id=\"760bdd2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7ba56ac9 e-flex e-con-boxed e-con e-child\" data-id=\"7ba56ac9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e75e523 e-flex e-con-boxed e-con e-child\" data-id=\"e75e523\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97fa9a5 e-con-full e-flex e-con e-child\" data-id=\"97fa9a5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-63b5102 e-flex e-con-boxed e-con e-child\" data-id=\"63b5102\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0720c6 e-flex e-con-boxed e-con e-child\" data-id=\"c0720c6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fad377 elementor-widget elementor-widget-heading\" data-id=\"1fad377\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sneak preview<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e22332 elementor-widget elementor-widget-video\" data-id=\"0e22332\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/Diezijniconen_29_08_720p.mp4\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\" poster=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/video-preview2.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673ce9a elementor-widget elementor-widget-spacer\" data-id=\"673ce9a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-493e36b5 e-con-full e-flex e-con e-parent\" data-id=\"493e36b5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-126a2f4e e-flex e-con-boxed e-con e-child\" data-id=\"126a2f4e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc87d6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8bc87d6\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef6f6c2 e-flex e-con-boxed e-con e-child\" data-id=\"ef6f6c2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb9c55 elementor-widget elementor-widget-heading\" data-id=\"2eb9c55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tien designers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3302c6e elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"3302c6e\" data-element_type=\"widget\" data-settings=\"{&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Floor-Derksen1-kader-1.png\" alt=\"designer-Floor-Derksen1-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Willem-Kroon-kader-1.png\" alt=\"designer-Willem-Kroon-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Danny-Klein-kader-1.png\" alt=\"designer-Danny-Klein-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Dick-Ording-kader-1.png\" alt=\"designer-Dick-Ording-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Jobert-van-de-Bovenkamp-kader-1.png\" alt=\"designer-Jobert-van-de-Bovenkamp-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Ditte-Glebbeek-kader-1.png\" alt=\"designer-Ditte-Glebbeek-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Joost-la-Housse-kader-1.png\" alt=\"designer-Joost-la-Housse-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Simon-de-Lijster-kader-1.png\" alt=\"designer-Simon-de-Lijster-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Kim-Kamperman-kader-1.png\" alt=\"designer-Kim-Kamperman-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Kyanne-Buckmann-kader-1.png\" alt=\"designer-Kyanne-Buckmann-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/designer-Tahir-Idouri-kader-1.png\" alt=\"designer-Tahir-Idouri-kader\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 van 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/logo.png\" alt=\"logo\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14bb101a e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"14bb101a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3dc7527f e-flex e-con-boxed e-con e-child\" data-id=\"3dc7527f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33edf22 e-flex e-con-boxed e-con e-child\" data-id=\"33edf22\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f17efe e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"2f17efe\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0f11902 e-flex e-con-boxed e-con e-child\" data-id=\"0f11902\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac1e211 e-flex e-con-boxed e-con e-child\" data-id=\"ac1e211\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea08d3 elementor-widget elementor-widget-heading\" data-id=\"3ea08d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zij zijn iconen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341acb4 elementor-widget elementor-widget-text-editor\" data-id=\"341acb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De designers zijn in mijn ogen de \u00e9chte design iconen. Zij hebben gedurende vele jaren het beeldbepalende design van de Albert Heijn verpakkingen van het Eigen Merk gemaakt. DIE ZIJN ICONEN. Net als ik zijn zij er trots op precies het juiste ontwerp te maken en dragen Albert Heijn een warm hart toe. Ze zijn bereid net dat stapje extra te zetten om de klanten te verrassen, verblijden en verwonderen. Welk design is in de ogen van deze vakkundige ontwerpers een icoon? Kom daarachter in dit boek vol iconisch packaging design van \u2018s lands grootste kruidenier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201bd05 elementor-widget elementor-widget-spacer\" data-id=\"201bd05\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d5f603 e-flex e-con-boxed e-con e-child\" data-id=\"8d5f603\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec3aea4 e-flex e-con-boxed e-con e-child\" data-id=\"ec3aea4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9fb54ee e-con-full e-flex e-con e-child\" data-id=\"9fb54ee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6249322 e-flex e-con-boxed e-con e-child\" data-id=\"6249322\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7643771 e-flex e-con-boxed e-con e-child\" data-id=\"7643771\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52f8308 elementor-widget elementor-widget-heading\" data-id=\"52f8308\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diezijn iconen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcdfadb elementor-widget elementor-widget-text-editor\" data-id=\"fcdfadb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hoe werden deze vormgevers gebriefd? Waarom is een design gemaakt zoals het is gemaakt? Hebben economische ups en downs, technische mogelijkheden en onmogelijkheden en het steeds veranderende modebeeld de vormgevers be\u00efnvloed? Voor het eerst sinds de oprichting van Albert Heijn in 1887 krijg je een prachtig kijkje achter de schermen bij de designontwikkeling van een interessant Nederlands retailmerk. Een musthave voor zowel designers, studenten, leraren en liefhebbers van de rijke historie van het Albert Heijn\u00a0Eigen Merk.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a35abc1 elementor-widget elementor-widget-spacer\" data-id=\"a35abc1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53a34db8 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"53a34db8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4232d227 e-flex e-con-boxed e-con e-child\" data-id=\"4232d227\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6114a9f e-flex e-con-boxed e-con e-child\" data-id=\"6114a9f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2760fdc e-con-full e-flex e-con e-child\" data-id=\"2760fdc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a1c555c e-flex e-con-boxed e-con e-child\" data-id=\"a1c555c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317afb6 e-flex e-con-boxed e-con e-child\" data-id=\"317afb6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b65f79 elementor-widget elementor-widget-heading\" data-id=\"5b65f79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Niet mooi...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7295be3 elementor-widget elementor-widget-text-editor\" data-id=\"7295be3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Wat ik iedereen die bij Albert Heijn met verpakkingsdesign te maken had altijd voorhield is: \u2018Het gaat er niet om wat je persoonlijk mooi vindt, maar wat Albert Heijn nodig heeft.\u2019 Mooi is subjectief en voor iedereen anders. \u2018Packaging design is g\u00e9\u00e9n kunst; een verpakking die niet verkoopt schiet het doel voorbij.\u2019 Nadat je dit boek hebt gelezen kijk je de volgende keer dat je boodschappen doet, net een beetje anders naar de verpakking die in je boodschappenmandje belandt. Geniet van de beelden uit het rijke designverleden van het Albert Heijn\u00a0Eigen Merk.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e7acb elementor-widget elementor-widget-spacer\" data-id=\"74e7acb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9acc7df e-flex e-con-boxed e-con e-child\" data-id=\"9acc7df\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84b4763 e-flex e-con-boxed e-con e-child\" data-id=\"84b4763\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-944377f e-con-full e-flex e-con e-child\" data-id=\"944377f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e033e3e e-flex e-con-boxed e-con e-child\" data-id=\"e033e3e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4985f27 e-flex e-con-boxed e-con e-child\" data-id=\"4985f27\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4e59c elementor-widget elementor-widget-heading\" data-id=\"4e4e59c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bestellen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2879f0 elementor-widget elementor-widget-text-editor\" data-id=\"f2879f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Diezijn iconen is een prachtig boek met een matte, harde, krasvast gelamineerde cover met de harlekijn van de Albert Heijn hagelslag verpakking in spot braillelak. Het boek heeft 344 bladzijden met ca. 1200 afbeeldingen en heeft een formaat van 240 x 240 mm en een totaal gewicht van 1,2 kg. De schutbladen zijn gedrukt op 150 grams en het binnenwerk op 135 grams FSC papier. Het boek is ter bescherming verpakt in krimpfolie. Bestel het boek rechtstreeks bij mij via de bestelknop of kom het bij me ophalen en spaar zo de verzendkosten uit. Stuur een mail naar <a href=\"mailto:info@diezijniconen.nl\">info@diezijniconen.nl<\/a> voor het maken van een afspraak.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d183a9 elementor-widget elementor-widget-spacer\" data-id=\"8d183a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1ffa6 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"1a1ffa6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62c9b4b e-flex e-con-boxed e-con e-child\" data-id=\"62c9b4b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acdaf2f elementor-widget elementor-widget-heading\" data-id=\"acdaf2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">zij zijn iconen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370c7d0 elementor-widget elementor-widget-text-editor\" data-id=\"370c7d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De designers zijn in mijn ogen de \u00e9chte design iconen. Zij hebben gedurende vele jaren het beeldbepalende design van de Albert Heijn verpakkingen van het Eigen Merk gemaakt. DIE ZIJN ICONEN. Net als ik zijn zij er trots op precies het juiste ontwerp te maken en dragen Albert Heijn een warm hart toe. Ze zijn bereid net dat stapje extra te zetten om de klanten te verrassen, verblijden en verwonderen. Welk design is in de ogen van deze vakkundige ontwerpers een icoon? Kom daarachter in dit boek vol iconisch packaging design van \u2018s lands grootste kruidenier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f826bfd elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"f826bfd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ce0ba4 e-flex e-con-boxed e-con e-child\" data-id=\"9ce0ba4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb43f35 elementor-widget elementor-widget-heading\" data-id=\"cb43f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">diezijn iconen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea15a7 elementor-widget elementor-widget-text-editor\" data-id=\"6ea15a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hoe werden deze vormgevers gebriefd? Waarom is een design gemaakt zoals het is gemaakt? Hebben economische ups en downs, technische mogelijkheden en onmogelijkheden en het steeds veranderende modebeeld de vormgevers be\u00efnvloed? Voor het eerst sinds de oprichting van Albert Heijn in 1887 krijg je een prachtig kijkje achter de schermen bij de designontwikkeling van een interessant Nederlands retailmerk. Een musthave voor zowel designers, studenten, leraren en liefhebbers van de rijke historie van het Albert Heijn\u00a0Eigen Merk.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7a957c elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"d7a957c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67232f9 e-flex e-con-boxed e-con e-child\" data-id=\"67232f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b660e elementor-widget elementor-widget-heading\" data-id=\"c1b660e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">niet mooi...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b23de7 elementor-widget elementor-widget-text-editor\" data-id=\"9b23de7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Wat ik iedereen die bij Albert Heijn met verpakkingsdesign te maken had altijd voorhield is: \u2018Het gaat er niet om wat je persoonlijk mooi vindt, maar wat Albert Heijn nodig heeft.\u2019 Mooi is subjectief en voor iedereen anders. \u2018Packaging design is g\u00e9\u00e9n kunst; een verpakking die niet verkoopt schiet het doel voorbij.\u2019 Nadat je dit boek hebt gelezen kijk je de volgende keer dat je boodschappen doet, net een beetje anders naar de verpakking die in je boodschappenmandje belandt. Geniet van de beelden uit het rijke designverleden van het Albert Heijn\u00a0Eigen Merk.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad17ffc elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"ad17ffc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-451baa5 elementor-widget elementor-widget-image\" data-id=\"451baa5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/foto-floor-boek-lezen@05x-768x1024.jpg\" class=\"attachment-medium_large size-medium_large wp-image-183\" alt=\"\" srcset=\"https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/foto-floor-boek-lezen@05x-768x1024.jpg 768w, https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/foto-floor-boek-lezen@05x-225x300.jpg 225w, https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/foto-floor-boek-lezen@05x-1152x1536.jpg 1152w, https:\/\/diezijniconen.nl\/wp-content\/uploads\/2023\/08\/foto-floor-boek-lezen@05x.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccfe55 elementor-widget elementor-widget-heading\" data-id=\"7ccfe55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bestellen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e46b2 elementor-widget elementor-widget-text-editor\" data-id=\"d6e46b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Bestel het boek bij mij via de bestelknop of kom het boek persoonlijk bij me ophalen en spaar zo de verzendkosten uit. Stuur een mail naar <a href=\"mailto:info@diezijniconen.nl\">info@diezijniconen<\/a> voor het maken van een afspraak.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BESTEL FLoor Derksen Drie\u00ebnveertig jaar heb ik op de Designafdeling van Albert Heijn gewerkt. Daar hielden we ons bezig met de ontwikkeling van het design van de Albert Heijn Eigen Merk verpakkingen. In die periode heb ik heel wat prachtige designs mede mogen begeleiden. Ik vond het zonde deze designs alleen in het archief te [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":509,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diezijn Iconen<\/title>\n<meta name=\"description\" content=\"Welk design is in de ogen van deze vakkundige ontwerpers een icoon? 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